Show Your Hands | The making of a beauty brand.

Tag: Pre-seed

  • Designing with the end in mind

    Designing with the end in mind

    One of my favorite questions is “What would need to be true.” When developing a brand, creating a product and/or designing a solution, this question can unlock everything. ** Some context: With clients’ brands, and also with Habelo, I start with the end in mind. Working with clients, we define the Vision for their brand…

  • Fueling up.

    For the benefit of those not familiar with approaches to funding a start up, this post will be my one-and-only on the topic in the foreseeable future and a very rudimentary introduction (leaning on a few links). I hope it’s helpful for the mildly curious out there who have never worked in/around the space. IMHO…