Tag: beauty innovation
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The Solution: Patent-Pending Treatment-Boosting Gloves
I wanted to share a bit more about Habelo and the patent-pending innovation we developed: the Habelo Treatment-Boosting Gloves. As a reminder, I didn’t set out to introduce a skincare brand for the sake of it: While I was itching for a new career challenge, I wasn’t possessed by the urge “to just launch something/anything…
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Introducing Habelo Beauty
Friends, last week, we proudly launched Habelo Beauty! What does “launched” mean exactly? It means that after 14 months Habelo-building, we were able to finally flip the switch on our brand-spanking-new e-commerce website and open our doors for business online. I couldn’t be more excited and proud to introduce Habelo. Here is my “Letter from…
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Dasher.
= Talking about me, not the reindeer. As I’m sure that many Founders would agree, that while founding a new company is a marathon, it feels like a sprint. There are a ton of moving parts to get to a successful launch, and Habelo is no different as I gear up for 2024. Some of…
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Designing with the end in mind
One of my favorite questions is “What would need to be true.” When developing a brand, creating a product and/or designing a solution, this question can unlock everything. ** Some context: With clients’ brands, and also with Habelo, I start with the end in mind. Working with clients, we define the Vision for their brand…
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Fueling up.
For the benefit of those not familiar with approaches to funding a start up, this post will be my one-and-only on the topic in the foreseeable future and a very rudimentary introduction (leaning on a few links). I hope it’s helpful for the mildly curious out there who have never worked in/around the space. IMHO…
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Inspired by a problem.
I didn’t decide that I wanted to start a brand out of the blue. In my last post (New York + New Friends), I indicated that this journey began with: Like many others, Habelo started with identifying an unmet need. It was about 5 years ago that I recognized a skincare opportunity… something that I…
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Brief situation overview.
First, to be absolutely clear: I’m not independently wealthy or in a position to play with stacks of Monopoly money — of my own money or others’ — to launch my beauty brand. This is just good foundational knowledge for you to have. As background, in March, I left an organization that I’d been working…
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Who I am + the journey I’ve started.
Hello. What I realized this morning, is that there’s never a “perfect” time to begin sharing your story publicly. You just start. Here goes… Let’s start with who I am. Which is a hard question to answer, too. Here’s the short-version of just the professional bit. In a nutshell, I’ve had an accomplished 25-year career…
Show Your Hands | The making of a beauty brand. 