Habelo Beauty:
A blog about building a new brand.
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I didn’t decide that I wanted to start a brand out of the blue. In my last post (New York + New Friends), I indicated that this journey began with: Like many others, Habelo started with identifying an unmet need. It was about 5 years ago that I recognized a skincare opportunity… something that I…
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Over the past 7 months of developing Habelo, I’m constantly BOTH learning (new challenge in a rapidly evolving industry) AND leveraging my career experiences from leading and partnering with great companies to build brands. So far, my journey with Habelo has included (in this relative order): I’m making strong progress + loving the process of…
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First, to be absolutely clear: I’m not independently wealthy or in a position to play with stacks of Monopoly money — of my own money or others’ — to launch my beauty brand. This is just good foundational knowledge for you to have. As background, in March, I left an organization that I’d been working…
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Hello. What I realized this morning, is that there’s never a “perfect” time to begin sharing your story publicly. You just start. Here goes… Let’s start with who I am. Which is a hard question to answer, too. Here’s the short-version of just the professional bit. In a nutshell, I’ve had an accomplished 25-year career…
Questions?
Show Your Hands | The making of a beauty brand. 