Category: Pre-Launch
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Designing with the end in mind
One of my favorite questions is “What would need to be true.” When developing a brand, creating a product and/or designing a solution, this question can unlock everything. ** Some context: With clients’ brands, and also with Habelo, I start with the end in mind. Working with clients, we define the Vision for their brand…
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Never stop learning.
As I was saying… (a quasi-smooth bridge from a post a month ago)… I began the Habelo journey by identifying a meaningful problem to solve. After I defined the problem and studied the problem (including how broadly shared the problem was), what did I actually do next? I began the never-ending process of learning this…
Show Your Hands | The making of a beauty brand. 